Thinking of starting a blog? Blogging is a marvellous thing to get involved with and can cause all sorts of great opportunities. But before you dive right in, it’s worth firstly having a step back and thinking about a few important matters.
Listen up. Starting your blog is rather easy, but getting it right is a lot more difficult and there are lots of decisions to produce as you go along. Listed here are 12 things you must know even before you start up a blog:
1. Self-Hosted WordPress Blog
You could be wondering about the best choice for how to start your own blog. Would you create a WordPress blog, or would a platform like Blogger suffice? Have you thought about something similar to SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the most suitable choice.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and power over anything you do. There are many themes and plugins for WordPress, while it’s also great to find out that nobody will come along a day and destroy your site mainly because it ‘breaks’ some sort of rule. That’s a large issue with many platforms!
When you have installed WordPress (it’s free and a lot hosts enable you to set it up with just a couple of clicks), you can essentially do anything you like. You’ll should spend some money hosting and a domain address, but those can be acquired pretty cheaply.
2. Make a Brand
To create a prosperous blog and get noticed in the crowd, you have to work to produce a distinctive brand. This implies pick a very specific niche and endeavoring to create a brand that really speaks to your audience.
What makes a product?
Well, it calls for numerous things like the name, logo, visual imagery, the tone/personality of your writing, the consumer experience, etc. Think of great bloggers like Seth Godin. You generally know specifically what you’re getting whenever you visit his blog – and that’s what you should do, too.
To achieve success, you must stay ahead of the competition and speak with your audience. What’s your niche? What do you want to be called? What’s the personality of the blog gonna be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You might have the very best looking blog in the world, nevertheless it doesn’t matter a jot in the event the content is crap!
To be successful and maintain people coming back for more (which can be surely what every blogger wants), your site content needs to be high quality and deliver on exactly what you’ve promised.
Be sure each post is well researched and possesses a definite point. Ensure it is interesting to read through by injecting a bit of your personal personality into each post – or tell stories to create it alive.
Remember: content articles are king, so be sure it’s as great as it possibly can be!
4. Blog Regularly
Blogging regularly is actually important. If you would like how to start a blog to have any type of impact, you simply cannot go weeks or months without creating a post!
When you initially set up your blog, it’s easy in the first place great intentions and boast about how you’re intending to make a whole new post six times weekly. But unless you’re superman/woman, the fact is that sticking to a schedule that way is utterly unrealistic.
To give yourself the ideal probability of success, be sensible about how precisely often you’re going to post and set a schedule to satisfy that goal. You should map out your content beforehand and then utilize a post scheduler to post it to your blog with a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger part of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Make certain every post you will make contains some type of visual content. It really helps to bring your blog site alive and can greatly increase the quantity of people who click to your website – especially from social websites.
Not just a graphic designer whizz kid? Don’t worry! An instrument like Canva is provided for free and super simple to operate, or you may outsource it into a design professional.
6. Interact With Other Bloggers
It’s easy to understand other blogs as competitors, but you should actually look at them for your friends. Experience tells me your success often depends upon connecting with other bloggers and making yourself proven to the real key players inside your niche.
Reply to their blogs and join in the conversation. Share their posts on social networking. Develop a relationship using them and have on their radar! Trust me, it’ll really help your chances of success.
7. You Have To Build an e-mail List
Imagine having the capability to send 500 individuals to your brand-new post in a matter of minutes, or having the capability to instantly send visitors to a proposal you’re promoting for an affiliate.
In case you have an e-mail list, you have the ability to do all of this plus more!
You’ve probably heard the expression “the cash is within the list” – and that i can absolutely and categorically explain how it’s the honest truth. If you’re starting a new blog, ensure you start building an e-mail list from day one.
8. Purchasing Advertising
There are lots of great free methods for getting traffic to your blog site. You can work with SEO and obtain traffic from Google. You are able to write guest posts for other blogs, or use social media to share relevant content and acquire new followers.
But while free methods are great, it’s also worth taking into consideration paid methods like Facebook advertising. Should you it right, you may achieve your goals much quicker and right away reach out to new people.
A word of warning: Don’t throw a load of money in the wall and hope it sticks! Set a compact budget (e.g. $20) and test this type of water to find out if the system functions.
9. Responsive Design is essential
The days are gone when many people browsed the web on the computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to put together a brand new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on mobile phones! It’ll create the viewing experience significantly better for your personal visitors, and possesses certain SEO benefits, too.
10. Know about Increasing Security Threats
When setting up a blog, it’s extremely important to consider security seriously. Blogs are susceptible to hackers and other online threats, so it’s absolutely vital to adopt steps to guard your website as far as possible. Believe me, you don’t want the hassle of sorting out a hacked blog because it could be a complete and utter pain in the arse!
Firstly, make certain your site and plugins are usually up-to-date and running the most recent versions. This can include the WordPress installation, your theme with each plugin.
Secondly, make sure you get a basic WordPress security plugin to help you guard against common threats and acquire alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You Need to Consider SEO
Where do you go if you’re trying to find information? Generally, the correct answer is Google, so you’d be absolutely CRAZY to ignore it a traffic source.
If you wish to get visitors from Google, you should consider Search Engine Marketing (SEO). I really could write a whole book on this subject, for the time being you simply need to obtain the 30deyypky right.
Base each post around a certain keyword – and be sure to add that keyword once or twice inside the post. Don’t go crazy!
In addition, it’s worth installing a search engine optimization plugin like Yoast SEO. This can be a free tool which gives you the capability to optimize your website quickly.
12. Blogging is difficult Work
Finally, it’s vital that you recognize that blogging is tough work.
A lot of people imagine establishing how to start a blog free and achieving instant overnight success, but the truth is that it’s bloody effort and needs consistent effort over years and years. If you’re willing to position the effort it, it’s worth it though and literally has the power to change your life.