Before you select what you believe is the ideal color off Pantone Colour Chart, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. The thing is, different colors have different meanings to different people. If you’re unfamiliar with the cultural significance of the certain color the product, brand, or identity you’re promoting might end up failing before it comes with a possiblity to take off! Let’s take a closer inspection with the cultural significance of color in 2 of today’s emerging economies.
In China, the colour red is probably the most significant. No where is that this color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is the colour chinese people associate with fire, one of many five elements its people believe create exactly what exists naturally.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color the Chinese associate with another of the five elements, our planet, and thus, this color represents royalty.
In India, colour red represents something quite different: Purity. That’s contrary to Western cultures where color white can be used to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of any union of two individuals, the color red also symbolizes fertility and prosperity. The colour green represents the harvest or even a new beginning and, like America, green is symbolic of nature. In India green is likewise the color accustomed to honor Islam.
As popular as green is, don’t use it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But in the center East, green is definitely the colour of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!